We use cookies to improve your experience and provide personalised content. By continuing to browse our site, you agree to our use of cookies. Learn more about our cookie policy

Cookie Preferences

Necessary Cookies

Required for basic website functionality and security

Analytics Cookies

Help us understand how visitors use our website

Functional Cookies

Remember your preferences and settings

Marketing Cookies

Used for advertising and personalised content

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Cookie Policy

Information about the cookies and tracking technologies we use

Last updated: 15 January 2026

What Are Cookies

Cookies are small text files that are stored on your device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted when you close your web browser.

How We Use Cookies

biotronex uses cookies and similar tracking technologies to enhance your browsing experience, analyse website performance, and deliver personalised content. We use cookies for the following purposes:

  • Essential website functionality and security
  • Remembering your preferences and settings
  • Analysing website traffic and user behaviour
  • Delivering relevant advertisements and marketing content
  • Measuring the effectiveness of our marketing campaigns

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the basic functionality of our website. They enable core features such as security, network management, and accessibility. You cannot opt out of these cookies as they are necessary for the website to function properly.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This includes data about which pages are visited most often, how long users spend on the site, and where users encounter errors.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Cookie Details

The following table provides detailed information about the specific cookies we use:

Cookie Name Purpose Type Duration
cookie_consent Stores your cookie preferences Necessary 1 year
session_id Maintains your session state Necessary Session
_ga Google Analytics - distinguishes users Analytics 2 years
_gid Google Analytics - distinguishes users Analytics 24 hours
_gcl_au Google Ads - conversion tracking Marketing 90 days
_gcl_aw Google Ads - attribution Marketing 90 days
IDE Google DoubleClick - ad targeting Marketing 2 years
preferences Stores user interface preferences Functional 6 months

Third-Party Cookies

We may allow third-party services to set cookies on our website for various purposes. These third parties include:

Google Analytics

We use Google Analytics to analyse website usage and improve our services. Google Analytics uses cookies to collect information about how visitors use our site, which pages they visit, and how long they stay. This information is used to compile reports and help us improve our website.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us measure the effectiveness of our advertising campaigns and show relevant advertisements to users who have visited our website.

Google Fonts

We use Google Fonts to display fonts on our website. When you visit our site, Google may set cookies to optimise font loading and improve performance.

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google services behave based on your consent preferences. This ensures that Google Analytics and Google Ads respect your privacy choices whilst still providing useful insights about website performance.

When you accept or reject cookies through our consent banner, your preferences are communicated to Google services, and data collection is adjusted accordingly. This approach helps us balance privacy compliance with the need for website analytics and improvement.

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser data and revisiting our site.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. You can:

  • Block all cookies
  • Allow only first-party cookies
  • Delete cookies when you close your browser
  • Set specific preferences for different websites

Opt-Out Tools

You can opt out of specific tracking services:

  • Google Analytics: Use the Google Analytics Opt-out Browser Add-on
  • Google Ads: Visit Google Ads Settings to control personalised advertising

Impact of Disabling Cookies

While you can disable cookies, please note that doing so may affect your experience on our website:

  • Some features may not work properly or at all
  • You may need to re-enter information or preferences repeatedly
  • Personalised content and recommendations may not be available
  • We may not be able to remember your cookie preferences

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

  • Email: privacy@biotronex.world
  • Phone: +47 55328690
  • Address: biotronex S.A., Storgata 3, 5086 Bergen, Vestland, Norway

biotronex

Advanced retail customer purchase behaviour analytics for data-driven business growth.

Registration: 468264975

VAT: NO462597831MVA

Services

  • Customer Analytics
  • Purchase Behaviour Analysis
  • Inventory Optimisation
  • Personalisation Solutions

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Contact

Storgata 3, 5086 Bergen

Vestland, Norway

+47 55328690

contact@biotronex.world

Hours: Mon-Fri: 10:00 - 19:00

© 2026 biotronex S.A. Registration Number: 468264975. All rights reserved.

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